Football clubs in China and around the world have missed their fans – in many ways. Their presence, their passion. Football fans can also help their favorite clubs by sharing their fan stories, ideas and insights. Tell your fan story. Share your insights. Help your club improve.
Dear China Football Fans,
I’ve missed you. And I love you in ways I didn’t realize until recently. I need you. Please forgive me for not treating you as important as you truly are to me. You are everything to me.
With love always, ❤️
Your favorite football club.
China Football Clubs ❤️ China Football Fans
The above letter to CHINA football fans is one that every club in the world should send to each of their fans – their loved ones.
We all struggled during the pandemic, and if the past 18 months have taught us anything, it’s that people matter.
As fans of the beautiful game we love, we certainly missed the matches while play was suspended worldwide. Especially during tough times, football has always been the distraction we need(ed). But as we saw when matches started to resume, and play to empty stadiums – football clubs needed us more.
Our passion. Our presence – in stadiums around the world. We were missed. And as fans, yes – we buy the jerseys/kits to show our support, we chant/’sing the songs’ to energize the team, and we bring ‘life’ to an empty, cavernous building every weekend.
But, we are much more than that.
Football Fan Stories
At Future Football Labs , we understand that intimately. Tremendously. Deeply.
Our mission is to bridge that gap – between club and fan, consumer/producer. As we’ve seen, fans typically viewed/treated as simply ‘consumers’ of the game are much more pro-sumers and critically vital to many aspects of the game itself. Much more than their ‘relationships’ with clubs would have them feel..
Through our Football Stadium Selfies project – part-media-platform, part-research-study, we will celebrate and share fan stories from football stadiums around the world. While also providing a direct resource to football clubs for ways that they can improve their product and service-delivery to their fans.
Fan Passion meets Club Purpose
By sharing your FAN STORY, China football fans can guide clubs with specific, constructive ways that can help them improve their service delivery and the overall football fan experience.
So, please do consider participating in our study by completing a short survey to share your Football Fan Story.
China Football clubs will benefit immensely from the direct insight and outcome-focused guidance of its fans. Please consider HOW YOU CAN HELP also, to spread the word.
Thank you for your time and considering the role that you can play in helping to make the global football industry more inclusive and its infrastructure more resilient.
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